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This hasn't always been the case - Spotify's payout rates have changed over time. "This is why rappers make their money through merchandise, endorsements, and features," 27-year-old New Jersey-based rap artist Brandon Pain told Insider.

Translated, you'll need about 250 streams to earn a dollar. Yet, Insider found that Spotify has paid artists as little as $.0033 per stream, with other sites reporting upwards of $.0054. With that part of their income declining and in the face of industry-wide shutdowns on live events, music streaming revenue has become even more critical for artists. And if physical sales weren't struggling enough, the RIAA also reported that the pandemic decreased revenue from physical products by 23%. A single stream is worth less than a penny on Spotify.Īccording to the Recording Industry Association of America (RIAA), paid subscriptions have taken the place of album sales.